Askdrkellyb.com | Ask Dr. Kelly

Hello friends and this is Nick Logan and this presentation, this free presentation is specifically if you own a “Brick and Mortar” business, a main street business like a dentist, chiropractor, plumber, exterminator, you name it…
If you have main street clientele or customers, this is the presentation specifically for you. If you want to get more leads, more customers, and flat out more revenue, this presentation is specifically for you.

“The new internet marketing machine: the two-step program for transforming your business using online video, social media and mobile marketing.”

• So is your business easy to find online?
• Are you regularly monitoring and enhancing your reputation online? This is important.
• Are you acting in all the places where your customers hang out online?
• Do you have an easy automated way to follow up with these customers over time? If not, then why not?
• The truth is, marketing has shifted from a one way broadcast, to a multi-point conversation.
•  97% of consumers use online searches when researching products or services. Now we’re talking specifically for your local market.
• 78% of the customers trust peer reviews and recommendations. Online reviews are the new word of mouth.

• Only 14% of the people polled trusts ads.

So the new word of mouth is online social media like yelp, facebook, and twitter and there are several others. So yelp, face book, and twitter have 750 Million members combined and that’s just the three of them. So these members seek and make recommendations for products and services and experiences online.

YouTube is now of the second largest search engine. YouTube gets over 300 Million visitors a month who watch more than 2 Billion videos.

People go to these sites to look for videos to answer their questions, to show them how to do something, or to review a product or business.

Online videos are the most powerful way to educate, inform and build a tribe, build a community of loyal followers.

So there are more than 2 Million blogs out there. People are more likely to visit blogs that align with their interest because blogs are non selling environment.

Your Customers Are Doing This…Whether You Like it or Not

Articles, topical blogs, and article directories establish authority and credibility for you and your business. So whether you know or not, your prospects and customers are using videos, articles, and social media to learn, connect and make buying decisions about your products.

Mobile Marketing

What about Mobile?  90% of the Americans have mobile phones. 20% of them, about 45 Million people, have phones with internet capability and that’s growing everyday. 152 Billion mobile text messages are sent each month. 90% of the text messages are read within one minute of receipt

So do you have plans for using mobile phone marketing to your business?

So why are yellow pages like nursing homes?

So why are yellow pages like nursing homes? They’re shockingly expensive and few people under 70 use them.  Are you still spending money on yellow pages, newspaper inserts and other old school media?  24 of the 25 largest newspapers experienced record declines in circulation in the past year.

According to yahoo, 92% of all business searches start looking online either at home or on their mobile phones. Marketing online is simply not an option – it’s an absolute requirement. Its where your prospects and customers are searching to find businesses they can trust to buy products and services or get their problems solved.

So marketing online is not only just having a static website where people come out find your business. It’s about going where they are online and connecting with them in those locations.

There is still Time

So the good news is only about 26% of small businesses invested any time or effort in marketing online. So there’s sill time.  So how do you do this?

Three steps:

Get out there and get found, engage and follow up.

So get out there and get found.
Google is extremely important, but there’s also 50 other places you need to get found. But the thing is, it’s not just set it and forget it. You absolutely need to stay fresh.

Internet search engines directories are like big grocery stores. So there’s a sell by date. There’s an expiration date among every piece of info out there.

So if you’re not delivering something new on a regular basis, you’re gonna get knocked out by someone else who understands that you need fresh content out there.

ENGAGE

So once you get found its time to engage with your prospects on their terms.  Get them to check in on yelp, follow you on twitter, friend you on facebook or subscribe to your YouTube channel. Then start offering more insightful information.  Your expert perspective, recommendations, news, coupons, membership privileges. So start to engage by building relationships, earn their trust earn their business.

FOLLOW UP

So we talked about getting out there and getting found, engaging, now its time to follow up. Continue to engage and follow up. Continue to provide valuable info. , Continue to make offers.

So it costs 6-7x less to get an existing customer to buy from you than to it is to get a new customer to buy from you. One of the quickest way is to start mobile marketing, follow up with mobile text messages.

So recap: get out there and get found, engage and follow up.

So what are the keys to a successful online marketing program for your business?

Let’s get started right now.

One of the keys is to integrate all the elements so they amplify each other- the search engines video social media mobile marketing.

This is the best part. You do it with zero extra effort on your part. That’s where we come in.

Step 1:  Set up and launch campaign. Step 2: Ongoing monthly expansion.

So set up and launch campaign

Special report or other free offer to capture leads. We have a special keyword optimizer mini site through keyword research. Email follow up campaign, text message follow up campaign.

Social media-YouTube channel, face book business page and twitter feed.
Video and article marketing- to establish article and video accounts, produce 20+ videos and articles, submit those videos and articles web-wide, to thousands of diff. places ion the internet. We coordinate that with social media.

So, the ongoing monthly expansion program. We produce and submit two new videos and two new articles, manage and refresh social media 3x per week; we add 2 new messages and new offer for follow up.

This is important: our Exclusive Promise. It doesn’t make sense for us to offer our services to your competitors because we’re talking about completely dominating your local market.

So now its time to get started.

I’m looking forward to your comments and questions.  Be sure to ask how you can get your 9 page “Xray Analysis Report” which compares your current internet influence.  Compare your biggest competitors influence, and find out what you are doing well online and get a Gap analysis of where you could be with a little help.  This is the most important information you can find to get your online marketing program off the ground and running.